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Don't Let the Handshake Go to Waste: Why In-Person Leads Deserve Better

In-person events—trade shows, conferences, networking mixers—are where the magic of sales often begins. It's not through cold emails or ads; it's through eye contact, firm handshakes, and genuine conversations. But too often, that magic fizzles out before it leads to anything real.

Here's the hard truth: most companies are losing valuable leads not because of bad salespeople, but because of broken systems. Scattered follow-ups, lost cards, forgotten names—and just like that, a $50,000 deal slips away.



The Cost of a Missed Opportunity


Let’s talk numbers. Studies show that 35% of in-person leads are lost due to poor capture and follow-up processes. Meanwhile, the average company spends $60 per employee per year on printed business cards that are often thrown away, forgotten, or misused.


Even worse? The moment of the exchange—when someone hands you a card or scans your badge—is usually the only moment that connection exists. What happens next is a game of chance: maybe you email them back, maybe you don’t.


And in B2B sales, where conversion rates from in-person events are often 5-10x higher than online interactions, that loss hurts.



From Chaos to Clarity: Why Systems Matter


After every event, sales reps and marketers face the same mess: business cards in pockets, scribbled notes on napkins, blurry badge photos, and half-remembered names on LinkedIn.

You don’t need more leads. You need a better way to capture, organize, and activate the ones you already meet.


That’s where platforms like Circo come in.



Circo: The Operating System for In-Person Sales


Circo isn’t just a digital business card. It’s a full-stack solution for lead capture, conversion, and brand-building. Here’s what it does:

  • Smart Business Cards — Exchange your contact info instantly with a single tap.

  • Universal Scanner — Capture paper cards and badges, enriched with AI, synced straight to your CRM.

  • Auto Follow-Ups — Never forget to circle back. Circo can automate emails, reminders, and workflows.

  • Notes & Tagging — Add context in real-time: who you met, what you discussed, and what the next step is.

  • Branded Profiles — Go beyond name and title. Show your full brand story, links, and assets in one link.


Everything lives in one platform. One source of truth. One path from intro to impact.



Not Just a Card. A Catalyst.


Think about the last trade show you attended. How many conversations did you actually follow up on? How many good prospects slipped through the cracks?


That’s not on you. That’s on the system.


With Circo, those conversations don’t just end with a handshake—they start there. Every exchange is logged, enriched, and ready for follow-up. Your team spends less time organizing and more time closing.



Real Relationships Deserve Real Infrastructure


Your brand doesn’t just live on your website or LinkedIn. It lives in the moment someone meets you.

And that moment deserves more than a flimsy piece of paper.


If you're spending thousands to attend events, don't let outdated tools limit your ROI. Circo is your modern lead engine—one that turns real-world conversations into real business.


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